Valle Crucis, North Carolina recently sponsored a media tour of the area, and it is paying off.  Tim Cable of WJHL in Johnson City, TN put together a video on the Mast General Store.  You can see it here on his Tricities.com blog Cable Country.  The photo above shows honey for sale, from Michael Stern’s Roadfood.com review of the Mast General Store: “What we liked most, culinarily speaking, were the jars of mountain honey – beautiful, clear, and delicious – available with or without the comb inside the jar. We took home several pints and are reminded of this wobbly old store every time we spoon out a portion.”

Joe Tennis of the Bristol Herald Courier has written a story about Valle Crucis, with a focus on both the Mast Farm Inn and the Mast General Store.  Says Henri Deschamps, owner of the Mast Farm Inn: “Listen, man – if you spend any time here, you’ll see this place as heaven.”  Check out Michael Stern’s Roadfood.com review of the Mast Farm Inn.